It Isn’t Because of the Bathrooms…


Lotte World Mall (Hangul: 롯데월드몰) is a shopping mega-uber mall found in Songpa District, Seoul, South Korea.  Lotte World Mall had its grand opening in October 2014, two years before Lotte World Tower was completed in October 2016.  Lotte World Mall is located next to Lotte World Tower.

Address: Lotte World Mall, 929, Sincheon-dong, Songpa-gu, Seoul, Korea 138-240.

Lotte World Mall is a collection of the department store, duty-free shop, Lotte Aquarium, Himart (electronic goods store), concert hall, and cinema.  This low-rise building surrounds parts of Lotte World Tower.

It is your typical super mega mall. You can buy just about anything within the mall without having to leave the building.  Theoretically, you can live, work, play, and eat within that small Seoul city block and never see any other parts of Korea.

Upon entering the Mall I was awe-struck.  It was a quest trying to find a bathroom, but that’s to be expected when you are in a super mega mall.  I got my step walking during my walk through Lotte World Mall.  Finding a bathroom is easier and less urgent when you don’t have to go to the bathroom.


Luxury Stores in Lotte World Mall


Nearby Lotte World Mall is a man-made lake and the Lotte World Outdoor Amusement park.  The park is located in the middle of that lake. A bridge and passageway takes you to and from the park.

Getting to Lotte World Mall by train is easy.  The mall, train station, Lotte World Tower, Lotte Hotel are all interconnected.  Get off Jamsil train station and follow the directions that are located just about everywhere.  The instructions are written in Korean, English, sometimes Chinese or Japanese.


Seoul Seoul 380 in Lotte World Mall


This was my first visit to Lotte World Mall, but after being there, I had a feeling that I could spend the entire day there and wouldn’t need to go anywhere else to shop, eat, and play.

Generally, I have nothing to complain about except it is a bit annoying having to walk everywhere to get somewhere.  I guess that is just a part of what to expect when you visit Super Mega Mall and not having super speed power.  Now all they need is to place mini taxis inside the mall, Go Kart mini taxis.


9 Reasons To Visit Lotte World Mall

1.  Avenuel

Avenuel in Lotte World Mall


Shops are open 10:30 to 20:00 (Closes 20:30 on Fridays, Saturdays, Sundays)

Restaurants are open 10:30 to 22:00 (Make appointments before 21:00 for anything past 21:00)

Avenuel is located on B1F – 6F.  Containing the most extensive and trendiest contemporary fashions, Avenuel is a shopping mecca for shoppers with money looking for luxury brands.  Did you know that 20 brands made their debut at Lotte World Mall?  They must have taken lessons from SMTown Museum Entertainment because the luxury shopping complex has also enticed over 970 brands to sell their products at the mall.

B1F is Cosmetics and Shoes – Chanel, Jo Malone, Bobbi Brown, Helena&Kristie, and more.
1F is Luxury Boutique – Hermes, Louis Vuitton, Chanel, Dior, Burberry, Colombo, Fendi, and more.
2F is Luxury Watch/Jewelry & Luxury Fashion – Vacheron Constantin, Jaeger-LeCoultre, IWC, Versace, and more.
3F is Luxury Fashion – Kenzo, Maxmara, Moschino, Armani Collezioni, Sonia Rykiel, and more.
4F is Men’s – Gucci, Salvatore Ferragamo, Calvin Klein, Armani Collezioni, Polo Ralph Lauren, and more.
5F is Contemporary – System, Isabel Marant, Vanessa Bruno, Maje, Beaker, Club Monaco, and more.
6F is Premium Food & Living – Peck, TWG Tea, Crystal Jade Jiang Nan, Novel Café, Ace Avenue, and more.


Avenuel Lotte World Mall Floor 2


2. Lotte Duty Free Shop


Lotte World Mall Duty Free Shop


Open year round 09:00 to 20:30

LOTTE DUTY-FREE Shop currently holds the claim as the largest duty-free store in Korea, the 2nd largest in Asia, and 3rd largest in the world.

8F is Luxury Boutique/Eyewear/Liquour, Tobacco/Korean Goods
9F is Cosmetics/Luxury Watches/Fashion Accessories/Electronics



3. Lotte World Shopping Mall


Lotte World Shopping Mall

Open 10:30 to 22:00

If you are looking for a food court that offers eats from all over the world, then the International Market Street is the place for you.  You will find Korea, Chinese, Vietnamese, Turkish, Japanese, Western foods here.

There are 6 Food Streets divided into a theme.  There is the Cafe street, 29 Street, Hong Ground, Seoul Seoul 3080, Avenuel, and All For You

B1F is Young Peoples Fashion/Food Court
1F is Global Fashion / Fashion Accessories / Café Street / CONNECT TO (Toyota Motors Korea)
2F is Global Fashion / Women’s Wear / Fashion Accessories
3F is Sports and Leisure / Men’s Wear / Hong Ground Food Court
4F is Kids / Life Style / Book Store / Seafood and Lobster Buffet
5 – 6F is Seoul Seoul 3080 – contains restaurants, snacks, fast foods, café.
5 – 6F 29 Street has World Restaurant, Fashion, Beauty and Aesthetic Spa



4. Lotte Hi Mart


Lotte Hi Mart in Lotte World Mall


Open 10:30 to 22:00 year round except when the lotte world shopping mall is closed.

Hi-Mart is a place where tech gadgeteers can stare at the latest technology.  It is where tech-savvy people can scratch their heads at all the tech on display.

3F – a shopping mall of high-tech gadgets, electronics, home appliances and other digital products.



5. Lotte Mart


Lotte Mart in Lotte World Mall


Open 10:00 to 23:00, closed twice each month; 2nd and 4th Sundays

B2F to B1F – a shopping mall of fresh foods, children’s store called Toy Box, organic foods, Cosmetics. The store sells high quality fresh groceries everyday.  A food court with a wide selection of foods. The Mart is divided into zones:
Toy Box – toys for children. Poror, Sylvanian, Disney, Gymboree, Bandai, etc
Foreigner Zone – Organic healthy foods, and Korean foods that you can give as gifts.
Healthy Food Zone – healthy foods. Brands like Cheongkwanjang sell green tea, red ginseng, vitamins, etc.
Cosmetic Zone sells brands like the Nature Republic, The Face Shop, Missha, Beyond, Skin Food, Etude, Tony Moly etc.


Lotte World Mall Toy Box at Lotte Mart


6. Lotte Cinema


Lotte Cinema in Lotte World Mall


Hours of operation will depend on movie showings.  But open year round.

The Lotte Cinema is the largest theater in Asia, and that would make it the largest movie cinema in South Korea.  It has placed new visual and audio experiences for movie goers. There are five types of movie theaters found here:

Super Plex G – It has one of the widest movie screen in Korea (34m x 13.8m), a 4K Quad Projecting System, and Dolby Atmos Array Sound System.
Super Sound – standard movie screen and a Dolby Atmos Array Sound System.
Super 4D – the largest 4D experience theater in Korea. It uses special effects like water, wind, lightning, and fog to create a realistic movie experience.
CineFamily – A theater to enjoy movies with your friends and family.  The seats are very comfortable and spacious.  You will be paying a premium price for a movie ticket here.
Charlotte, Charlotte Private – a premium rental theater for only several people at a time.  It has an exclusive lounge, ticket box, etc.  The price is very premium.


Charlotte Private in Lotte Cinema


7. Lotte Aquarium 


Lotte Aquarium in Lotte World Mall


Open Monday to Thursday from 10:00 to 20:00 (no admission after 19:00)
Open Friday to Sunday from 10:00 to 22:00 (no admission after 21:00)

B2F – B1F – The Lotte World Aquarium contains 13 themes filled with all kinds of marine life from the world’s Five Oceans. It offers one of the the best viewings and close-ups with the aquatic species.

River Ecology – Has Korea’s longest indoor underwater tunnel. You will see many different kinds of fish here, from the freshwater fish found in Korea to the fishes that swim in the Amazon.
Sea Lion – An underwater escalator tunnel allows you to see sea lions and seals as you go up to the next floor.
Beluga Whale – meet the beluga whale and feel the love for these creatures.
Jellyfish club – there is a jellyfish research lab for children and adults to learn about jellyfish. These science education programs will turn the children into marine experts. Too bad they will forget about it as soon as they see the Sharks.
Shark Canyon – the shark water tank is 25m and the underwater tunnel is 85m. You will see divers inside the water tank throughout the day. The tank contains the ocean’s marine creatures and sharks. No Great White sharks allowed here.



8. Concert Hall


Lotte World Mall Concert Hall


Hours of operation depends on performance schedule.

8 – 10F The Vineyard concert hall has performers and musicians that perform throughout the year. The concert hall has the latest technology installed that optimizes the listener’s experience.

The performance stage is in the middle of the concert hall. The seats surround the stage so when the sounds are played, it goes from the center of the concert hall outwards. You will get the best sound acoustics effects.

The Sound System is considered one of the best acoustic experiences to listen to. Yashuhisa Toyota from Nagata Acoustics was involved with the design of the Sound system.

The Box in Box construction was used in order to control the noise from the floor, walls and ceiling. This creates one of the most memorable sound acoustic experiences during a performance.

There is a pipe organ with a massive 4,958 pipe, 68 stop pipe organ built in it. I don’t know what that means, but it sounds like it has a lot of pipes.


Vineyard Concert Hall Lotte World Mall


Lotte World Mall is the hub for the best in food, entertainment, shopping, and fashion.  After spending the day at Lotte World Mall, I went from being a lost buffoon to a totally awesome mall walker.  Now I am able to find two locations inside Lotte World Mall, the Lotte Cinema and a bathroom.

The 9th reason is you!  You want to see the world and experience life.  Experience Korea.


Lotte World Mall HiMart


Discuss with the Authentic at “The Seoul of Korea Youtube Channel.“

Become a member of The S.O.K. Nation!  KPop, Bachelors degree, and bulgogi not included!

It’s you that motivates us to stay awake throughout the night time burning the candles to writing. Fighting!

DISCLAIMER:  The paragraphs above is my attempt at Korean English humor.  I am a Korean-American, so I believe it is ok.  If you don’t like it, then don’t read the paragraphs above.  Too late, you already done it.