Samsung D’light is a store/exhibit presenting Samsung’s current and future products and developments.

Samsung d’light is inside the same building that Samsung Electronics Headquarters is located. Its free to go in and visit.


Samsung Dlight Entrance Photo 2


Three floors make up Samsung d’light


B1 Store is where you will see Samsung’s trendiest products.  You can the latest smartphones there and other stuff.  Supposedly, a music concert is held on the floor on the 2nd Saturday of each month.  Other trendy events to happen are gaming competitions, exhibitions and even autograph signings with a sports star or celebrity!


Samsung Dlight B1 Photo 4
Inside Look Samsung Dlight B1 Store
Samsung Dlight B1


1F Here you will find the latest Samsung digital cameras, camcorders, music players, televisions and more.


Samsung Dlight 1F Photo 3
Samsung Dlight 1F


2F – A journey into Samsung’s future and the latest television technology.  There are kiosks that display information on what a daily life can be in the future with Samsung technologies.


Samsung Dlight 2F Photo 4
Samsung dlight 2F


It’s free to get in, so why not visit Samsung d’light? There are lots of more popular attractions nearby, so d’light could be a stop along your tour.

It took me about 1 hour and 45 minutes to go through the building.  I recommend you allocate at least 1 hour.  Afterwards, perhaps you could go visit a trendy restaurant or cafe nearby, cause you will be hungry after walking around Samsung d’light for 1 hour.


Opening date
It opened in December 3, 2008 and reopened after renovations on September 12, 2015)

Closed on Sundays, national holidays, substitute holidays, Labor Day (May 1)


Samsung Dlight B1 Photo 3


Located in:  서초 삼성타운
Address: 11 Seocho-daero 74-gil, Seocho-dong, Seocho-gu, Seoul, South Korea

Hours of Operation: 10:00 – 19:00
Sunday Closed
Monday 10am – 7pm
Tuesday 10am – 7pm
Wednesday 10am – 7pm
Thursday 10am – 7pm
Friday 10am – 7pm
Saturday 10am – 7pm


Phone: +82 2-2255-2277

Getting there
Gangnam Station (subway line 2, Shinbundang Line) exit 8
Sinnonhyeon Seoul Metropolitan Subway12 min
Rental Cars See rental cars from $57/day


Samsung Dlight Google Map Location


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DISCLAIMER:  The paragraphs above is my attempt at Korean English humor. I am a Korean-American, so I believe it is ok. If you don’t like it, then don’t read the paragraphs above. Too late, you already done it.